Type: Retail Design
Location: 83 Yorkville Ave, Toronto.
Team: Individual
Location: 83 Yorkville Ave, Toronto.
Team: Individual
Acting as display only, a pop-up store was designed for the Italian luxury fashion brand, Marni. The display structure was inspired by the flashy and bright light movement of downtown Toronto which is represented through Marni’s signature stainless steel wavy rails. These organic shapes coming from the floor going up to the ceiling create a threshold giving a feeling of entering a new dimension. A Mirror polished stainless steel ceiling and back wall are placed in the store in order to reflect the bold colors of the clothing, leading costumers to lift their chin up and look at the hanging display.
Storyboard.
Conceptual Model. The signature materials and shapes Marni uses in their interiors are placed strategically in the space to make the customer feel like they entered "flashy Toronto".
Model Fabrication: White acrylic + Mirrored acrylic + Chicken wire +Colored acrylic = clothing.
Reception View. The structure is not only used for display purposes, but it also acts as a threshold & branding element as it imitates the letter “M” for Marni in the reception area.
Entrance View. The purpose of this pop up is to only act as a menas of display meaning that all purchasing is to be done online reimagining the retail design culture.
Fitting Room Door View.
Entrance Clothing Rail View.
